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The 2025 Strategy playbook. What to do when you don’t know what to do.
One of my favorite Buddhist discussions talks about what to do when you don’t know what to do. This sentiment seems to sum up my daily...

Joe Delfino
Jun 253 min read


The SalesCycle Strategy: The FRAME Model.
Drawing on more than three decades of real-world experiences – working with small, medium and large companies alike – I am sharing a...

Joe Delfino
Jun 233 min read


Looking for a 2025 Sales Strategy? Talk to Your Customers!
Disruption and volatility have become the over arching themes in 2025! Tariffs initiated by a new US administration are causing...

Joe Delfino
Jun 213 min read
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